Benchmark of Retail BankingWebsites

Sailpeak unveils the first-ever benchmark on retail banking websites.

Focused on France, Belgium and the Netherlands, we analysed the non-authenticated (public) sections of websites. Banking websites remain, and will continue to be, a crucial channel for customer acquisition.

Sailpeak’s comprehensive study assessed over 500 web pages from 19 banks using more than 1150 data points to measure aspects like Discoverability, Availability, Functionalities, Accessibility, and User Experience using data retrieval automation algorithms and a framework developed in-house by the Sailpeak Research Center.

By leveraging Sailpeak’s benchmark findings and implementing tailored recommendations for their websites, banks can unlock significant potential in terms of customer acquisition, retention, and industry leadership.