How we partnered with BNP Paribas Fortis and Google to develop a digital value proposition for the bank's "Starters" segment.

Introduction:

‍Sailpeak collaborated with BNP Paribas Fortis, the leading Belgian bank, to enhance its digital value proposition for the "Starters" customer segment. The primary objective was to solidify BNP Paribas Fortis's position as the preferred digital partner for entrepreneurs in Belgium. This transformative project spanned two years and was carried out by a dedicated team of three consultants, comprising a junior consultant, a senior consultant, and a partner.

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Client Background:

‍BNP Paribas Fortis is a major player in the Belgian banking sector, catering to diverse customer segments. Recognizing the growing importance of digital services for entrepreneurs and small companies, the bank sought to bolster its digital offerings and become the go-to digital partner for all aspiring business owners ("Starters").

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Challenges and Objectives:

• Limited Digital Maturity: BNP Paribas Fortis faced challenges in understanding the varying digital needs and maturity levels of its "Starters" customer segment. The bank lacked a comprehensive digital value proposition tailored to these entrepreneurs.
• Partner Identification: To create a comprehensive digital offering, BNP Paribas Fortis required a strategic partner capable of delivering top-tier digital services. Google was identified as the ideal partner due to its strong brand presence and expertise in digital solutions.

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Project Scope and Execution:

• Digital Maturity Check: Sailpeak initiated the project by conducting a thorough Digital Maturity check for the "Starters" segment. The assessment helped identify the existing digital capabilities and needs of these entrepreneurs, enabling the team to design a tailored digital value proposition.
• Partnering with Google: Sailpeak facilitated the groundbreaking partnership between BNP Paribas Fortis and Google. The collaboration aimed to leverage Google's cutting-edge technologies and services to enhance the bank's digital offering.
• Onsite Trainings: Throughout the project duration, Sailpeak organised onsite training sessions across various locations in Belgium. These sessions educated entrepreneurs about the potential of digital tools and how to utilise them effectively to grow their businesses.
• Easy Access to Google Services: As part of the partnership, BNP Paribas Fortis offered its "Starters" customers easy access to a range of Google Services. This included granting automatic vetting of Google My Business listings through the Google My Business API, enabling businesses to establish an online presence seamlessly.
• Google Ads Integration: Sailpeak worked closely with Google to integrate Google Ads into BNP Paribas Fortis's digital value proposition. The inclusion of Google Ads empowered entrepreneurs to effectively promote their products and services to a wider audience.

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Results and Impact:

• Enabling Thousands of Small Companies: As a result of the project, tens of thousands of small companies benefited from the comprehensive digital services offered by BNP Paribas Fortis. Entrepreneurs found it easier to establish their digital presence and leverage digital marketing techniques to expand their businesses.
• Strengthened Position as the Digital Partner of Choice: BNP Paribas Fortis reinforced its position as the preferred digital partner for entrepreneurs in Belgium. The strategic partnership with Google enhanced the bank's credibility and attractiveness to the "Starters" customer segment.
• Sustainable Growth: The project's success helped foster sustainable growth for both BNP Paribas Fortis and its "Starters" customers. By harnessing digital solutions, entrepreneurs gained a competitive edge and increased their chances of long-term success.