Architecting a Digital Strategy for Youth Segment for Tier 1 Retail Bank in Belgium

Introduction:

‍Sailpeak embarked on a collaborative journey with Top Tier Retail banking institution, to elevate its digital value proposition for the "Youth" customer segment. Our dedicated team undertook the mission to solidify their standing as the preferred digital partner for the youth demographic.

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Key Challenges:

1. Inadequate online engagement with the youth segment.
2. Limited differentiation in the digital approach compared to competitors.
3. Lack of targeted content and products for the youth audience.

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Sailpeak's Approach:

1. Holistic Digital Audit: Our team initiated a thorough analysis of the bank's digital presence concerning the youth segment. Key activities included:

• Competitive analysis to identify gaps and opportunities in the youth market.
• Customer journey mapping to understand touchpoints and pain points.
• Evaluation of existing messages and products targeting the youth demographic.

2. Competition Analysis and Market Positioning: Sailpeak conducted a thorough analysis of competitors in the youth banking space:

• Identified competitive advantages and opportunities for differentiation.
• Formulated strategies to position the bank as a leader in youth banking.
• Provided recommendations for product development and innovation to meet the evolving needs of the youth segment.

3. Website Optimization and Content Strategy: Sailpeak recommended a holistic approach to enhance the bank's online presence for the youth:

• Revamping the youth section of the website for an intuitive and engaging user experience.
• Developing a dedicated content strategy tailored to the preferences and needs of the youth audience.
• Implementing SEO best practices to improve the visibility of youth-focused content.

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Results:

Sailpeak's strategic guidance & initiatives led to a measurable improvement in the bank's competitive standing in the youth segment. The implementation of our tailored digital strategy and content approach resulted in a swift and impactful transformation. Within the initial phase, the tier 1 retail bank experienced a notable surge of youth customers that arrived via the youth section of the website. The strategic enablers and innovative content approach not only facilitated rapid youth customer onboarding for sustained growth in the dynamic youth banking landscape. Sailpeak's expertise and hands-on support were instrumental in turning the bank’s vision into a tangible success story in the realm of youth banking.